Developed the campaign design for the Perth Football Cup 2025, bringing four top Women's Super League teams to Australia on the back of the Matildas' World Cup momentum. With Australian players spread across all four squads, the campaign focused on putting the local talent front and centre. The main design challenge was fitting three players per team across four separate hero compositions, twelve players in total, without things feeling crowded or cluttered. The solution was a considered layout system that gave each player room to breathe while weaving in team branding cleanly across the full series.