
Sumi Social Visual Identity
Sumi Social
Branding and Identity
Art Direction
Concepted a dual-brand identity for Sumi Social, a social media manager working with both corporate and wedding clients. The project needed two logos that could stand on their own while still feeling like a family. A shared icon ties them together, with one direction tailored for beauty industry brands and the other for weddings, giving Sumi a cohesive look to confidently present to any client.